01
15%Merchant identity and legitimacy
Legal identity, operating footprint, programme provenance and contact route.
Editorial standard
How FULFILL evaluates products
We separate vendor documentation, independent evidence and our own testing. A missing test is recorded as missing; it is not filled with an estimate.
02
20%Product value and evidence
Current documentation, supported claims and controlled testing where feasible.
03
15%Terms and customer treatment
Price, recurrence, cancellation, refund, delivery and support clarity.
04
10%Reputation pattern
Current multi-source evidence, with review-manipulation awareness.
05
10%Audience and intent fit
A defined user problem and a credible reason for this product to be considered.
06
10%Economics
Commission, attribution, payout timing, holds, reversals and net contribution.
07
15%Compliance and claim risk
Disclosure, sector rules, traffic restrictions and prohibited claims.
08
5%Resilience
Merchant, network, channel and geography concentration.
Eligible for controlled approval
All hard gates must still pass. A score never overrides prohibited-category or safety blocks.
Manual review
No automatic promotion. Additional evidence and operator approval are required.
Blocked
The offer is not promoted. The reason and evidence date are retained for audit.
Ranking policy
FULFILL does not publish a numeric ranking until the compared products have a defined test protocol, comparable evidence, dated results and an explanation of weighting. Sponsored placement and affiliate economics cannot secretly change editorial order.
Methodology version 0.1 · Last reviewed 22 July 2026. Material changes will be recorded on the corrections page.